Patient satisfaction Essay Example | Topics and Well Written Essays - 250 words

Patient satisfaction - Essay Example In developing the questionnaire, one must focus one finding focus on achieving three set of goals namely provision of quality health care to patients, treating them with courtesy as well as respect and making the health services affordable to the patients. The questions to be used in the process should thus focus on the three issues namely quality, interpersonal and accessibility. The question should be brief with careful wording so as to ensure that they are not biased, vague or enclosed. There is need to use a consistent scale while developing the questions such as likert scale, 10-point scale or the four point scale. The use of scale assists in the ensuring accuracy and precision in the determination of the satisfaction level of the patient. Anonymity should be highly emphasized as this will allow patients to give their honest opinion. The entire process need to be anonymous and the forms should be filled in private and the questions need to be open-ended so as to make the entire process as flexible as possible (Shelton,

Integrated Marketing Communication Project Essay

Integrated Marketing Communication Project - Essay Example The designed questionnaire was taken to the chosen set of respondents who were necessarily consumers who had purchased an Apple product. In response to a question on the main aspects that influences brand evaluation by the customers it was observed that the main aspects that influences them particularly in the customer segment of Apple was quality. Customers often perceived a product on the basis of product features and reputation of the brand as they felt it added value to their social status as well. A certain section of the respondents also stated the importance of price as a crucial aspect while undertaking a purchase decision. The survey findings also stated that brands that become a hit with the consumers are normally those that have a good brand image. This brand image is built mainly on the basis of product attributes, service quality and reputation of the brand in the market. Quality is one area that seems to have been the most important factor stated by the respondents as main criteria that makes brands popular and hit in the market. The respondents stated that brands that had a good reputation with quality standards as well as customer service were more likely to be the chosen brand by the customers. It was perhaps for the reason that most of the respondents felt that quality and product features were the most important criteria for decision making by the customers. In the course of the survey it was also found that brand image also depended on the business profile of the organization. Brands like Google and Apple score high with regard to brand image by virtue of the robustness of their business mod els. The survey also revealed that customer service as well as the marketing communication strategy also plays a major role in the development of brand image of an organization as most respondents felt that the manner in which an organization communicated with the customers had a very lasting and comprehensive effect on the overall positioning and brand image of an organization. In response to a question on the ways customers evaluate as brand it was observed that most customers used a cost benefit analysis to analyze a brand. Most of the respondents were of the view that if the cost of a product tends to satisfy their demands then they perceive it to be a good brand. In addition to this respondents also stated that product features and additional facilities like loyalty points, rewards and bonuses also played a major role in the perception of brands among the customers. In summation it was found that most of the respondents stated the importance of the elements of the marketing mix as the essential

Catherine and Rodolfo running Essay Example for Free

Catherine and Rodolfo running Essay Pack it up. Go ahead. Get your stuff and get outta here. Eddie orders Rodolfo to leave even though he is innocent of any wrongdoing. This is only out of quick response to cover up his mistake. This part of the scene out brings and distinguishes the whole outline of the play. It is at this when all the truth and factuality defines out of Eddie. He now expresses himself as the character the audience have gathered. Demonstrating the actual consanguinity of Eddies emotions to Catherine. Knowing that Eddie is blameworthy, Catherine trembling with fright says It think I have to get out of here Eddie She is obviously scared and confused with the change of character and knows that she is in danger. Supporting her objective in leaving but she still feels she is letting down Eddie (she sees the tears in his eyes) At this she feels pity on her uncle and feels guilty. Eddie feels that his relationship with Catherine has been segregated and so to stop her from leaving in a rapid shocking of kissing her. As Rodolfo interferes Eddie ends up kissing Rodolfo also. This is a sign in which Eddie tries to delineate that there is no difference between kissing a woman and Rodolfo which in addition reveals him as feminine. And at this Catherine uses physical force to stop her leaving, this indicates she is angry that she must stop him. In this scene it shows of the relationship between Eddie and Catherine being damaged because of the newfound feud. Eddie does realise he has lost Catherine sexually to Rodolfo and he tries his best to reclaim her. As he witnesses Catherine and Rodolfo running out of the room it is at then he makes an immediate decision. First response he makes is the fact that his niece has lost her virginity to Rodolfo, and at this he realises that he has lost Catherine sexually to Rodolfo. To reclaim his niece he tells Rodolfo to get out. In an early scene Eddie evidently says I mean he looked so sweet there, like an angel- you could kiss him he was so sweet! this relates and concludes to Eddies kiss scene with Rodolfo. This brings out Eddies feminine side and shown his hidden true feelings to Rodolfo. I do not think Eddies actions were a way to insult him but were mixed reasons for his reactions. Personally his actions were to prove his point that Rodolfo was gay. But instead of showing this he includes himself in proving that he too is gay. This changes the view of character of Eddie. As it can somehow define the way Eddie does not want Catherine to be with Rodolfo. Meaning that he a has finally shown his true emotions towards Catherines future husband. As the tension builds up Eddie knows he has damaged the relationship with his niece, evidence that Eddie was very troubled as Alfieri describes his eyes were like tunnels using a simile on the angered look on his face. He tells Alfieri that the guy aint right. I think the reason why he goes against his society and informs because he is a victim of his emotions. As all the emotions mixing, he experiences being pressured into going against his family. This also links onto the first Greek tragedy on the Italian boy who turned against his parents for betraying them. In the beginning of the play it gives us a clue what Eddie is going to do in advance. Personally I think Eddie is a victim of his emotions as it all happens quickly and he is trapped between the pressures of society

Importance of CSR for companies in Mauritius

Importance of CSR for companies in Mauritius CSR has been subject to much analysis for different types of businesses who were controlled and managed by futurist and modern managers who were here to provide a new dimension in the business era. It is a concept where managers or leaders of certain firms decide to contribute voluntarily for a better social environment. Companies provide us with these because they have they need to contribute back for the land that they use. The other reason is that it is purely voluntary, and they provide us with such services without expecting anything in return. May researches have come with various definitions of CSR, but however, they all posses the following characteristics in common: Business commitment to try to add value and a better way of living for the whole society. Making society benefit from it Protecting nature and our environment Vyarkarnam also found out during his study that CSR dealt with these following areas: environmental problems, charities and donation, Investment in activities. Corporate Social Responsibility is a process that companies apply to bring benefits to the society. The latter has legal, commercial, ethical and public expectations from business activity. CSR is implemented in a way such that it meets the needs and in some instances, exceeds the expectations. The equivalent testimony gave some evidence of the diverse School of thoughts which interpret CSR differently worldwide. Definition of CSR from Ghana is CSR is about capacity building for sustainable livelihoods. It respects cultural differences and finds the business opportunities in building the skills of employees, the community and the government,  however Philippians CSR is about business giving back to society.   Theoretical Rationale behind Corporate Social Responsibility 2.1 The Social Contract Theory The Social Contract Theory hypothesizes that the cornerstone of morality are uniform social accords that best serve the interests of those who make the agreements. (A.K.H. Khor) This means that if the social contract between the business and the community is breached, there will be conflict leading to a revocation of the contract and the firm then risks sanctions imposed by the individuals of the society. For example demand may be reduced, legal restrictions may be imposed, and also denial of human and financial resources. 2.2 The Legitimacy Theory It is said that the Legitimacy Theory and the Social Contract Theory are inter connected. To be viewed as being socially responsible, investors do not hesitate to pay a premium for corporate behaviour (Pava and Krauze, 1996; Toms, 2000). This is so because it ensures the continual inflow of capital, labour and customers needed for viability. This proves the importance of CSR The confidence of corporate stakeholders suffered a serious blow, undermining their faith in the accounting profession, following the revelation of the corporate scandals at WorldCom and Enron. Thus a call has been made for more transparent reporting and the Legitimacy theory arose and implied the above social contract. 2.3 The political Economy Theory This theory is quite a recent one, and it gives us a good approach on how to explain CSR. That is, this theory states that economics and politics cannot be separated. The mission and long term objective of the firm should coincide with that of the government. Hence, it is obvious that firms engage in CSR by taking into consideration its employees, the society and other stakeholders affected by its activities. Thus, this approach gives us a good idea as to why firms engage in these activities. 2.4 The stakeholder theory According to Milton Friedman, the main objective of an organisation in the past was profit making and maximization. That is, firms were established only in the view of making profit, ignoring the harmful effect that they might be doing to the society at large. At these times, there were no firms engaging in CSR activities. The stakeholder theory is a theory of organizational management that tries to address different topics in business, such as, morals and values in management. This theory was originally put forward by Edward Freeman. According to him, a business does not only involve the owner, management and workers of the company. It involves the society at large, that is, the government, political groups, communities and even competitors. Freeman stated that when doing business, it was immoral just to reward the workers and owners of the business. Instead, it should be rewarding the whole society at large, and hence, coming forward with CSR activities. The stakeholder Theory attempts to justify the provision of social information in an attempt to gain stakeholder support and thus minimize the costs of dealing with complaints and actions that might otherwise affect them. (Davis, 2003) We can categorize the stakeholders of the companys: Shareholders; Employees; Suppliers; Customers; Government; Trade unions; Business associates; local community and Even competitors. Ullmann (1985) suggested a model based on the stakeholder theory according to which, if stakeholders control the essential resources it is ultimate for business to responds positively to the demands of the former. As an empirical accountability, the organisations identify its stakeholders. This is supported by by referring to the extent of which the organisation believes in the interplay with each group needs to be managed in order to further the interest of the organisation, the more important the stakeholder to the organisation, the more effort will be extended in managing the relationship. The impact of CSR on the decision making of stakeholders of a business. Shareholders. RARE researches brought, a company indulge in Corporate social Responsibility efforts can strengthen the voice of shareholders in sustainability matters. On a better information basis, they can assess their companys sustainability performance and assert their rights to promote more corporate responsibility (Shareholder activisms). Shareholders look for confidence and hope in a company. Therefore guided by their ethical principles, many investors choose firms taking into consideration the social and environment issues. In the study of Epstein and freedman, investors reduce the uncertainty about the value of their investment through reducing their environmental risks and the firms product safety and quality among others. Employees The literature of management science regard the relationship of management-employee as an essential one, employees are one of the key stakeholders for any business and evidence is growing of the importance of employees attached to the companies demonstrating their CSR records through progressive employment practice as well as through their behavior as good corporate citizens to know about the working conditions and sustainability job hunters make use of the annual report. Companies promoting the social responsibility provide such information through CSR disclosure. Crowther says that employees are search to work for companies that reflect and embody their values and who are as concerned about principles as they are with profits. In search of job security, CSR disclosure is helpful to employees. suppliers For suppliers, CSR such as fair trade practices hold the potential that the buying company grants preferential purchasing conditions, frequently to stabilize the exchange relation and gain legitimacy as well as customers (RARE research project). Thus it can be deduce that suppliers also use CSR to some extent to establish good commercial relationship. Customers Through CSR activities like reporting companies provide more (non-financial) information to customers who can then take better informed decisions on purchasing or rejecting the companys product (voice; cf. Rrubik et al. 2000) A fresh event marked by The oil spill in the gulf provoked a total chaos leading to BP customers rejecting BPs products worldwide. Local Community According to Glautier and Underdown (1994), local communities are very dependent on local industries, not only because they provide employment, but also because they directly affect the entire socio-economic structure of the environment. Industrial activities have always both positive and negative impact on the community at large. CSR disclosure is useful to the community in the sense that they may identify the companies with the good companies-public relationship. As such, the local community has an interest in the activities of the local industries, and requires much more information on social benefits and cost than the public relations-type information. government The government use CSR disclosure as a tool to set norms and assess a companys environmental concern. CSR may constitute a framework for cooperative governance where the traditional means of the state fail: public private (or trilateral) cooperations might make accessible information, innovation, and legitimacy potentials that allow the tackling of sustainability problems more effectively. Wolff (2004). 4.0 Why do companies indulge in CSR activities? It can be seen, especially after big international crisis, which businesses need to reflect on how to improve the image of their company. Milton Friedman argued it is the head of firms, that is, executives that have the responsibility towards society and other stakeholders. Friedman says that if actions that have been done result in a decrease in the return of shareholders, an increase in the price for consumers or result in a decrease in the wages of employees, customers and shareholders are spending money for the corporate social responsibility issues. Like said by smith in The Wealth of the nations (1776), It is not from the benevolence of the baker, the brewer and the butcher , that we get our meal, but from their regard to their own best interest is in line with what Friedman says in his book , Capitalism and Freedom where he refer to social responsibility in firms as a fundamentally subversive doctrine in society nowadays where businesses main aim is to make maximum profits by using recourses effectively. Therefore as said by Friedman, a businesss duty is to make as much profits as it is legally possible. In his paper, the author titled Morality in the Marketplace, Robert Almeder questions whether corporate behavior should be restricted by moral or illegal considerations. In the paper, the author takes the example of general motors and firestone that knowingly made the promotion of a defective product even though they knew that it would reduce their market share. He also talk about the lack of morality of advertising companies that promote the consumption of cigarettes knowing that this is prone to attract more smokers and therefore will increase the number of people who might get lung cancer and many other disease. According to him, to make businesses act more responsibly , authorities should come up with a laws such that corporate managers should effectively put CSR in practice , at their own expense rather than censured and fines a sum from corporate profits. (Almeder, R et al (1983) (eds) Business Ethics: Corporate values and society) The form of corporate social responsibility most commonly found in businesses are them taking care of the environment around them. Environmental issues are an inescapable part of planning business strategies for the foreseeable future and boards of directors who ignore this, do so at their own peril. 5.0 Is it relevant and worthwhile for companies to report on CSR issues? It is important for a business to communicate properly its financial position and equally its plans and actions concerning the social responsibility so as to maintain the good relationship of existing stakeholders and attract potential investors. According to Roger Adams, ACCAs executive director, it is becoming more and more pressing and urgent for companies to indulge in CSR if they want to enhance their corporate reputation, thus supporting the above statement. He also said that global investors increasingly regard good environmental management as an integral element of overall governance and accountability. Moreover in an analysis on Post-Eron: Post-Andersen, Roger Adams proceeds to say that Pressure is mounting foe companies to widen the scope of corporate public accountability and many are responding by including social data in their reports, preferably through a well managed process of stakeholder dialogue. (Accounting Business, July/August 2002) Based on Roger Adams statements, it is clear that globally CSR has rooted its importance in the world of business and helps in corporate sustainability and success showing its relevance and worthiness. Lack of ethical standards and social responsibility has lead to corporate collapse in various parts of the world recently leaving scar on the global economy. Howard Davies put forward that event in the US for the past years demonstrate that a breakdown in of ethical standards within a firm can carry high reputational and financial penalties. (Accounting Business, February 2003) Stakeholders are required to portray a good governance of an organisation, its transparency and proper accountability to access organizations worthiness. In Rachel Jacksons (ACCAs head of social and environmental issues) words: the increased influence of non governmental organisations NGOs) and the demand by the stakeholders for greater transparency, organizational accountability and good governance were key drivers for CSR. Accounting Business, June 2004). Moreover she adds that some potential advantages that can be derived by business practicing transparency and accountability can be: enhancement of business reputation, improvement of investor relations and access to capital, increase in competitiveness and market positioning. Other factors that push companies to be socially responsible are: Economic rationality considerations, To comply with borrowing requirements, To benefit from lower resource use and operation cost, And to improve competitive advantage and global exposure. 6.0 Empirical evidence of CSR. 6.1 The usefulness and relevance of CSR disclosure. Empirical studies effected by Belkaoui (1980) and Milne (1999), and Hendricks (1976) proved that CSR disclosure is useful and relevant. However results obtained were in favor of both positive and negative impact on investment decision. Hai Yap Teah and Godwin Y Shiu also carried out an empirical study which revealed that social responsibility disclosure in company annual reports may be more helpful in decision making if the data is presented numerically that focus on product improvement and fair business practices. Hence, we can deduce that for CSR disclosure to be deemed relevant and useful, it should speak the language of figures. Formbrun and Shanky put forward some empirical evidence which suggest that the greater a companys contribution to social welfare is; the better the goodwill becomes. Hereby they may benefit from premium prices, enhance their access to capital market and attract investors. Hence it supports the school of thought advanced earlier by other research work extending the impact of CSR on investment decision. According to Mc Gaire et al (1988) a firm that is perceived to be acting responsibly will face less labor unrest and will gain kudos in the eyes if its potential customers, increasing its sales base. Nevertheless, the other side of the coin refers to the fact that it s not necessary that CSR disclosure directly improves the profitability for mixed results obtained. 6.2 CSR Framework as developed by ERNSTERNST (1978) Six areas have been found by Ernst and Ernst (1978), in which corporate social objectives may be set. They are: Environment Fair business practices Human recourses Community involvement Energy Products 6.3 Code of Corporate Governance However in section 7 of The Code of Corporate Governance for Mauritius , that is , the Integrated Sustainability Reporting identifies four areas which should be subject to disclosure . They are: Ethics Environment Health and Safety Social issues These information are considered important by The Code as it is considered as informative and will help stakeholders build a culture of social and environmental responsibility. (Code of Corporate Governance section 7) 6.3.1 Ethics Ethics means being responsible , diligent and integer. A business disclosing ethical principles will make people trust in it as they will know that the company has a good code of conduct. It will be assumed that this company is aware and concerned about its duties towards society and stakeholders. 6.3.2 Environment Firms should do their utmost best to reduce the negative effects of industrial production and adopt more effective and efficient methods to make least use of exhaustive recourses. The company should disclose any project that they do which have for effect to help in preserving the environment. 6.3.3 Health and Safety Health and Safety practices and policies should be developed and implemented in the business. Also, safety and health risk identification has to be undertaken. This will lead to betterment in risk management strategies. 6.3.4 Social issues Social issues include community involvement, human recourse and fair business practices. The Code requires that businesses adopt fair policies in promotion and recruitment of employees.

Chaucer and The Canterbury Tales :: Essays Papers

Chaucer and The Canterbury Tales The Canterbury Tales is about an unrelated group of twenty-nine pilgrims traveling together on a pilgrimage. One of the major aspects of the journey is the unique diversity of the characters. There are knights, nuns, monks, lower-class tradesman and single women. They interact together and tell each other their tales. GRAPH According to the Norton Anthology, "Chaucer's original plan for The Canterbury Tales projected about one hundred twenty stories two for each pilgrim to tell on the way to Canterbury and two more on the way back. Chaucer actually completed only twenty-two, although two more exist in fragments" (Norton 79). One of the characteristics that makes Chaucer's work so convincing is his ability to present characters that have real life qualities. Many women can relate to the Wife of Bath, and many college students can relate to the Squire with his lady friends. The narrator of the tales is Geoffrey Chaucer himself: but he speaks though a variety of media: "...Chaucer's pilgrim narrators represent a wide spectrum of ranks and occupations. The great variety of tales is matched by the diversity of their tellers; tales are assigned to appropriate narrators and juxtaposed to bring out contrasts in genre, style, tone and values" (Norton 79). The opinions about Chaucer as the pilgrim and as the poet are very different. Chaucer the Pilgrim is the narrator of the tales, and he must give an accurate description of what is going on, even if he disagrees with the character's action. First Chaucer the Pilgrim talks about nature and the seasons. He tells us that he is joined by several people on a journey to Canterbury. He talks about all the people involved in the pilgrimage. First he talks about the knight and then Chaucer talks about the knight's son, then the Yeoman, the Wife of Bath, the Monk, the Merchant, and the Clerk. Chaucer and The Canterbury Tales :: Essays Papers Chaucer and The Canterbury Tales The Canterbury Tales is about an unrelated group of twenty-nine pilgrims traveling together on a pilgrimage. One of the major aspects of the journey is the unique diversity of the characters. There are knights, nuns, monks, lower-class tradesman and single women. They interact together and tell each other their tales. GRAPH According to the Norton Anthology, "Chaucer's original plan for The Canterbury Tales projected about one hundred twenty stories two for each pilgrim to tell on the way to Canterbury and two more on the way back. Chaucer actually completed only twenty-two, although two more exist in fragments" (Norton 79). One of the characteristics that makes Chaucer's work so convincing is his ability to present characters that have real life qualities. Many women can relate to the Wife of Bath, and many college students can relate to the Squire with his lady friends. The narrator of the tales is Geoffrey Chaucer himself: but he speaks though a variety of media: "...Chaucer's pilgrim narrators represent a wide spectrum of ranks and occupations. The great variety of tales is matched by the diversity of their tellers; tales are assigned to appropriate narrators and juxtaposed to bring out contrasts in genre, style, tone and values" (Norton 79). The opinions about Chaucer as the pilgrim and as the poet are very different. Chaucer the Pilgrim is the narrator of the tales, and he must give an accurate description of what is going on, even if he disagrees with the character's action. First Chaucer the Pilgrim talks about nature and the seasons. He tells us that he is joined by several people on a journey to Canterbury. He talks about all the people involved in the pilgrimage. First he talks about the knight and then Chaucer talks about the knight's son, then the Yeoman, the Wife of Bath, the Monk, the Merchant, and the Clerk.

all I Know Is What I Read In The Papers - Will Rogers -- essays resear

"All I Know Is What I Read In The Papers" - Will Rogers There have been many criteria over the past few centuries that measured one's political clout and influence: divine right, property, money, and acquaintances. In the twentieth century, particularly the past two decades, the political power to influence others resides in information: the more information you have and the more you know how to use it, the more potential influence you have. People rely on the media for their information, as it is the most easily accessible, efficient, and passive way of acquiring knowledge. Unfortunately, the media is not completely reliable as it can and has been manipulated by politicians, their parties, and their governments. This makes the media a powerful weapon as politicians use it to effect voters political choices through advertising, change popular opinion on issues of state, and debasing political campaigns through smear tactics. "You can make a candidate someone they aren't. You can protect them from someone they are, or make them more of what they are".-Senator Norm Atkins(1) "An election is like a one day sale†¦the product (candidate) in a sale (campaign) is only available a few hours on one day".(2) The main goal one hopes to achieve by advertising something is to make it marketable so people will purchase it. Since what a politician hopes to ultimately do is persuade people to vote for, or buy, their political platform, they would be foolish to not take advantage of the captive and passive audience of the advertising mass media. Unfortunately politicians and their management take advantage of this medium to manipulate voters' choices. Two cases of advertising manipulation on voters was during the Canadian National Referendum of 1992 and the Quebec Referendum of 1995. During the National Referendum of 1992 over the Charlottetown Accord "three hours of free broadcast time was made available during prime time on every radio and television network that met the statutory criteria"(3) according to the Referendum Act. The act also states that "half (of the time) is allocated to the ‘Yes' and half to the ‘No' side"(4). This allotment of advertising time did not take into account the print advertisement that was plastered al... ... in that matter"(22). Truedeau floored Bouchard by saying that "the federalists would have done better in the recent Quebec referendum "(23) if the Yes side didn't "make Quebeckers, especially former premier Rene"Levesque, look like victims"(24), Politics is a very dirty game, and if you don't develop a thick skin to deal with the rhetoric then you will not survive the smear campaigns. "I fear three newspapers more than a hundred thousand bayonets"(25) The mass media in all its manifestations has a mandate to be a forum for views both directly and indirectly through advertising and journalist reporting, This massive forum has been the place, for many years, that politicians have had their voice. Like many other institutions, the mass media has been utilized as a tool of the political world with which politicians, their parties, and their governments capture the fixated and passive audience, thus making the media a powerful device to affect voters political choices through advertising, change popular opinion on issues of state, and debasing political campaigns with smear tactics.

Reliablity vs Validity Essay

The purpose of this weeks’ discussion is to evaluate and analyze an article by identifying issues related to general method reliability and validity. The article that was chosen was â€Å"Trust in the Face of Conflict: The Role of Managerial Trustworthy Behavior and Organizational Context† by Korsgaard, M. A. , Brodt, S. E. , & Whitener, E. M. (2002). This paper will discuss how negative conditions between employees’ and management pose a risk in trust. Reliabity and validity are pertinent in getting a true assessment of how negative conditions can affect the employee morale. Korsgaard, M. A. , Brodt, S. E. , & Whitener, E. M. , wrote an indebt article on trust and negative events and how it relates to management and employee interactions. This article proves that it is essential for management to understand how imperative it is to implement trust and willingness to listen to their employees in the workforce. In this article reliability and validity shows to be accurate due to the overwhelming amount of evidence that proves that management needs to implement the changes in order to improve employee morale and willingness to work hard. Reliability referred to the stability of findings; on the other hand validity represented the truthfulness of findings (Altheide & Johnson, 1994). The article does not appear to represent one just a quantitative research or one of a qualitative research so this research must be considered a mixed method approach. There is not numerical terminology displayed in this article but does have extensive information on other proven ideas and past research. Qualitative research seeks depth over breadth and attempts to learn subtle nuances of life experiences as opposed to aggregate evidence. Qualitative research is contextual and subjective versus generalizable and objective. (Whittemore, R. , Chase, S. K. , & Mandle, C. L. 2001 p. 524). Because qualitative research is based on entirely different epistemological and ontological assumptions compared to quantitative research, many feel that validity criteria of the quantitative perspective are therefore inappropriate (Hammersly, 1992). Employees’ perceptions of their managers’ trustworthy behavior and of the fairness of HR practices are also likely to have consequences for employee behavior (Korsgaard, M.  A. , Brodt, S. E. , & Whitener, E. M. 2002). This article shows how management and staff interaction related primarily on how management makes employees feel in the workplace which proves that validity and reliability is important when researching this topic. Goodwin, L. D. , & Goodwin, W. L. (1984) wrote that many qualitatively oriented evaluators are tempted to disregard the validity and reliability issues that are traditionally associated with quantitative evaluation techniques frequently ignore concerns regarding measurement validity and reliability. Due to this research using both qualitative and quantitative approaches is necessary to depend on reliability and validity of research because it proves the outcomes of the study. The need to know what validity and reliability is just as important as quantitative and qualitative research. There should remain a focus on all four aspects during research to improve the outcomes of progressive research. These efforts will allow better details in the conclusion of research.